Know Digital Marketing
Digital marketing is the use of electronic technologies and digital channels to promote and market products and services to consumers
Some examples of digital channels include:
- Social media platforms
- The internet
- Mobile devices
- Search engines
- Online customer communities
- Webinars
Here are some ways digital marketing works:
Content marketing
Uses storytelling and information sharing to increase brand awareness and encourage readers to take action. Content can include blog posts, videos, podcasts, white papers, and e-books.
Social media marketing
Involves connecting with audiences on social media platforms by publishing content, engaging followers, listening to customers, and analyzing results.
Email marketing
Uses email to promote products or services, raise brand awareness, build customer loyalty, and promote marketing efforts.
Search engine optimization (SEO)
The process of optimizing a website’s content, technical system, and access so that its pages appear higher in search engine results.
Affiliate marketing
A strategy that offers a commission to people who promote a business or a specific product or service.